Every year in New Zealand, around 3,000 babies are born with Foetal Alcohol Syndrome. The Ministry of Health needed millennials (the most at-risk group) to avoid alcohol if there was even the smallest chance of pregnancy. Enter the ‘Pre-Testie Bestie’; a friend that cock-blocks their potentially pregnant mates from alcohol until they can take a pregnancy test. We inspired girls to fill this fierce new role with an online series that followed Dillon as she kept Bex off the booze for 3 weeks.
Project completed with Lennie Galloway and Thomas Gledhill at FCB New Zealand.
D&AD – Wood Pencil | Axis – 1 Gold, 3 Silver, 1 Bronze | AWARD – 1 Gold