Joshua O'Neill

Profile

I’m a multi-faceted designer, over a decade into the game. Originally from Ōtautahi Christchurch, I packed my love of well executed typography, and moved north to Tāmaki Makaurau Auckland, where the following years have seen me spend time at Insight Creative, One Design, Work Communications and FCB New Zealand. I now run my own creative practice: Likely Suspects.

I work critically, with a focus on integrity, clarity and concept. I love a strong idea, and research is a large component of my creative process. Good, effective design should be the bridge between brands and their audience, and making this interaction as interesting and useful as possible is what gets me out of bed in the morning.

Awards

 

2014

Best Awards
Finalist — Miro Capital

2016

Best Awards
Silver — The People’s Wine
Silver — Crafters Union
Bronze — Zeffer Cider
Finalist — Live

2018

Best Awards
Gold — FCB Open

Best Awards
Finalist — Tandem Travel

Axis Awards
Gold — Pre-Testie Bestie
Silver — Pre-Testie Bestie (x2)
Bronze — Pre-Testie Bestie

Effies
Silver — Pre-Testie Bestie
Bronze — Pre-Testie Bestie

Best Ads on TV
Interactive — Better Safe Than Syphy
Print — Better Safe Than Syphy

2019

Best Awards
Gold — Better Safe Than Syphy
Gold — Highly Flammable
Silver — Better Safe Than Syphy
Bronze — Better Safe Than Syphy

Axis Awards
Bronze — Better Safe Than Syphy (x11)

Best Ads on TV
Outdoor — Seduced By Moderation

2020

Best Awards
Gold — You Can Sense It, You Can Stop It
Silver — You Can Sense It, You Can Stop It
Bronze — Sweat With Pride
Finalist — You Can Sense It, You Can Stop It
Finalist — Fires Get Real Fast

Best Ads on TV
Print — 3 Minute Print Ad
Print — Escape the Paper

2021

Best Ads on TV
Print — Enjoy the View
Web Film — How to Do Nothing

Best Awards
Gold — Four Square (Large Brand Identity)
Silver — FS Fresh (Design Craft / Typography)

2022

Axis
Silver — Four Square Brand Design

2023

Axis
Bronze — Would You Rather?

Effies
Silver — Four Square Brand Revitalisation

Best Awards
Gold — The Anti-Drink Driving Game
Finalist — Four Square Scooptopia

2024